Customer Profiling & Prospect Targeting
How can you ensure you're marketing the right offer with the right message?
How much do you know about the businesses you’re marketing to? Are they small or large firms? Are they new to the industry or established companies? What is their sales volume and which way are they trending? With B2B Data from MDS you’ll have over 14 million businesses at your fingertips to answer these questions. Our B2B data can help you fine-tune your marketing campaigns to find businesses most responsive to your offer.
Understanding your customers is the secret of successful selling. Existing customers are important sources of information. The more you know about them, the easier it can be to increase their spending. And you can also use the information you gather to help you find new customers. Keep up-to-date records about who your customers are, what they are buying and how much effort you're spending on them in return for the profit this generates. Accurate profiles allow you to focus your marketing resources where they are likely to be most effective.
Profile your existing customers to gain knowledge about and find the most responsive new prospects.
- Create 360° customer profiles
- Get a clearer picture on the best customers
Target by executive hierarchy including:
- C -Level: Chairman, Vice Chairman, President, Owner, Chief Executive Officer, Chief Financial Officer, Chief Operating Officer, Chief Information Officer, Chief Technology Officer
- Senior Management: Executive Vice President, Senior Vice President, Vice President
- Middle Management: Manager, Branch Manager, Director, Supervisor, Controller
Combine titles with areas of focus to reach those executives who make and approve purchasing decisions across all departments, including:
- Corporate Management
- Facilities Management
- Human Resources
- Information Technology
- Sales & Marketing/Advertising
- Event & Meeting Management
- And More