Media Buying & Planning
At MDS we insist on understanding a client's product and target audience before we begin to contemplate how and when we might communicate with the target. We use a wealth of statistics and other data resources (data sources included within the research tab) to produce targeted audience and media consumption profiles and then relate these to various media to determine the optimum combinations for each advertiser and product.
MDS then develop innovative ways in which the selected media can cut through and increase awareness. We know that creative media ideas and strategic placements work. Multi strives to create unique campaigns for each client.
With specialist divisions in all digital fields (Display, Email, Search (SEO/SEM), Social, Mobile, Content Creation) our objective is to help advertisers understand the potential of digital channels and how they fit into their marketing mix and advertising goals.
Succeed in Online Media with MDS
- Audience Demographic Analysis & Geo-targeting
- Online Media Planning and Buying
- Planning Process
- Online competition analysis
- Banner Ad Trafficking and Serving
- Online and Offline Media Convergence
- Branding, ecommerce, Lead Generation, Channel Support
- Campaign Tracking, Reporting and Optimizing
- Post Online Conversion Tracking
Let our full-service digital agency implement your campaign, including design, email list management, segmentation and testing to generate improved results at every step.
We create email marketing campaigns that begin with new customer acquisition and continue throughout the customer lifecycle.
We use response and behavioral data to identify your most profitable customers.
Automate your email program to ensure effective customer targeting and drive incremental revenue.