Demand generation is not just lead generation in a new overcoat. It is a whole lot more, incorporating creative messaging and sophisticated database management techniques to reduce the long-term cost of complex sales, giving you a better return on investment.

Generating sales leads - the right kind of leads, at the right price - means more than one-off tactics. Getting the most from your demand generation budget requires planning, testing, and a strategic approach to creative, offer and media. Plus the knowledge and experience to know what's working for other companies like yours. At Mailing Data Solutions, we've specialized in turnkey, integrated demand generation strategies for high-tech companies. Whether you need that one killer campaign, or a soup-to-nuts, top-to-bottom demand generation strategy, we'll design and deploy the precise mix of media, offer, and creative to get the results you need. Our demand generation services solve the challenge presented by traditional lead generation, where raw, unqualified leads are passed to Sales, resulting in lost productivity, missed opportunities and weak sales pipelines.

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