Demand generation is not just lead generation in a new overcoat. It is a whole lot more, incorporating creative messaging and sophisticated database management techniques to reduce the long-term cost of complex sales, giving you a better return on investment.
Generating sales leads - the right kind of leads, at the right price - means more than one-off tactics. Getting the most from your demand generation budget requires planning, testing, and a strategic approach to creative, offer and media. Plus the knowledge and experience to know what's working for other companies like yours. At Mailing Data Solutions, we've specialized in turnkey, integrated demand generation strategies for high-tech companies. Whether you need that one killer campaign, or a soup-to-nuts, top-to-bottom demand generation strategy, we'll design and deploy the precise mix of media, offer, and creative to get the results you need. Our demand generation services solve the challenge presented by traditional lead generation, where raw, unqualified leads are passed to Sales, resulting in lost productivity, missed opportunities and weak sales pipelines.
Enhance decision-making with more accurate, insightful, complete data and on-demand reporting capabilities
Incorporate all aspects of information retrieval management to identify and enable content across the enterprise
Business Process Management
Transform processes to create new knowledge value, comply with new regulations and innovate to strategically stay ahead
Data Intelligence and Governance
Address all enterprise data life-cycle needs cleansing, appending, migration, integration, security and more
Ensure project outcome is within defined constraints (scope, time, cost, quality) and meets objectives
Implement technology's best by integrating it with existing information infrastructure - enterprise or SaaS